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One morning a few months back, I visited my favorite local doughnut shop, Spudnut Donuts (I actually contemplated whether I should purposely misspell the word “doughnut” out of deference for Spudnuts, but the writer side of me said no 🙂

Anyway, they make all their delicious doughnuts in-house, using potato flour (hence, the name), and they are… amazing!

That wasn’t my first trip to the Spudnuts rodeo, but that particular morning they did something that made me go “Wow!”

Spudnuts has been around seemingly forever and are the go-to place to get your doughnut fix.

When I visited that morning, I gave them my order and then watched as the the girl behind the counter grabbed a new box that they had just started using and proceeded to put my goodies in there.

Up until this point, they had been using regular, white cardboard boxes (that you couldn’t see into) with their label on top.

And while the doughnuts had always been stellar, I couldn’t believe how much better they looked in these new boxes!

Same product. Different packaging. Amazing difference.

Not only did it make the doughnuts that I’d already purchased seem even more enticing to me (did I buy six, or only five?), but if I was taking these somewhere where other people would be, it’s instant advertising for Spudnuts that they didn’t have before.

So, it just made me think (as I was later munching on my apple fritter) what a difference your packaging and presentation can make for your product or service.

Spudnuts already had a great product. But the feeling I got when they handed me this box of doughnuts vs the last box was striking.

Think about when you’ve bought a product that was packaged well and thought-out and how that changed your customer experience.

How did it make you feel about the product? It’s things like that that can create loyal followers and a community that shares you with others.

So, what about you?

What could you do today to enhance the experience of your customers when they interact with you.

How can you add WOW with your product or service?

And what changes might you make that can give you greater visibility to others who might benefit from what you have to offer as well?

A simple thank you note? A follow-up call? A box of doughnuts :)?

Make it a goal this week to add even one small touch that can make the difference with how your customers interact with you and your product.

And let me know about it below…

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